Last update: January 1, 2024

Welcome to the Belle.ai Privacy Policy (“Privacy Policy”) provided by BelleTorus Corporation (“Belle”, “Belle.ai”, “us”, or “we”). This Privacy Policy describes how we collect, use, and disclose information about you related to your use of and access to sites, content, applications, services, tools, and features, provided by Belle, (collectively, the “Services”). Please read this Privacy Policy carefully. Your use of the Services is governed by Belle’s Terms of Service at:

https://www.belle.ai/public/assets/documents/TERMS_OF_SERVICE.

For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services.

This Privacy Policy applies only to the information collected in connection with the Services. Please read this Privacy Policy carefully to understand our policies and practices regarding your information. If you do not agree with our policies and practices, your choice is not to use our Services. By accessing and using the Services, you acknowledge and agree to be bound to the provisions of this Privacy Policy.

If you are a healthcare provider and are using the Services in your professional capacity, you agree to be bound by the Business Associate Agreement set forth in Exhibit A of Belle’s Terms of Service (the “BAA”). Please refer to the BAA to understand how we collect, use, and disclose protected health information you may share with us. If you are a healthcare provider and are using the Services in your professional capacity and you do not agree to the BAA, please do not use the Services or share any health-related information of your patients with us.

1. WHAT INFORMATION WE COLLECT

Information we collect about you through the Services

When you use the Services, we may collect information related to

User registration details you provide when you use Services, such as names, e-mail addresses, telephone numbers, birthdates, usernames, and passwords.
Health-related and other personal information you provide when you use the Services, as well as other information you provide when you access or use the Services and each time you interact with the Services , communicate with us by telephone or e-mail, upload photos or images, and order or download updates.
Information you provide in public forums through the Services, including using our copilot, review, comment, post, or similar functionalities.

Information that we collect automatically

We also collect certain information automatically from you. We and the third parties we work with use cookies and similar tracking technologies to track the activity on our Services and to collect information about your use of the Services, such as your IP address, browser type, browser version, pages viewed, time spent on pages, links clicked, location and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, provide customer support, troubleshoot issues with and improve the operation of the Services, and better understand your online activity. Cookies are files with small amounts of data that may include an anonymous unique identifier. They are sent to your browser from a website and stored on your device. Other tracking technologies we use are beacons, tags, and scripts to collect and track information and to improve and analyze our Services. If you do not want a cookie placed on your hard drive or mobile device, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser’s documentation for information on how to do this. However, if you decide not to accept cookies from us, the Services may not function properly.

We also use Google Analytics, which is a web analytics tool that helps us understand how users engage with the Services. Like many services, Google Analytics uses first-party cookies to track user interactions, as in our case, where they are used to collect information about how users use our site. This information is used to compile reports and to help us improve the Services. The reports disclose website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page: https://tools.google.com/dlpage/gaoptout.

ONLINE TRACKING

“Do Not Track” is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by websites and online services. We respond to global privacy controls, including “Do Not Track” signals.

2. HOW WE USE YOUR INFORMATION

The ways in which we may use your information include the following:

To provide you with the Services and other services you request.
To administer your account.
To communicate with you about your account or transactions with us and send you details or updates about features of the Services or changes to our policies.
To create anonymized, non-anonymized, and aggregated data sets that may be used for a variety of functions, including research, internal analysis, analytics, and other functions.
To personalize content and experiences.
To detect, investigate and prevent activities that may violate our policies or be illegal.
For users of no-cost, trial Services, to optimize, improve, and create content, services, and features of the Services, including using your information to test, train, and/or validate our AI/ML algorithms.
To personalize and improve the Services and user experiences, to increase the functionality and user friendliness of the Services, to deliver content or features that match user profiles or interests.
To monitor and analyze the Services usage and trends and otherwise measure the effectiveness of the services.
For users of no-cost, trial Services, to send you offers and promotions for our products and services.
With your opt-in permission, we may (i) provide you with news and updates about the Company; or (ii) send you surveys to collect feedback about your experience with the Company, in order to improve the Services. You are permitted to opt out of any such communications at any time.

3. HOW WE SHARE YOUR INFORMATION

We will only share the protected health information you disclose to us in accordance with the BAA.

We will not share your information outside Belle except in the following limited circumstances

When you allow to us share your information with another company, such as directing us to share your information with third-party sites or platforms, including social networking sites. If you use third-party sites or platforms made available through the Services, those third parties will have access to your data to the extent that you have authorized their access. Please consult Section 6 (“Third Party Website and Links”) below and the third party’s privacy policy for additional information.
When you request our referral services to forward or share certain content with another healthcare provider.
To enforce our Terms of Service or rules, to ensure the safety and security of our users and third parties, to protect our rights and property and the rights and property of our users and third parties, to comply with legal process, including judicial warrant, rule, order or subpoena or in other cases if we believe in good faith that disclosure is required by law or regulation.

In addition, we may share anonymized and aggregated data sets with third parties, alone or in combination with anonymized information of other users.

4. YOUR CONTROLS AND CHOICES

You have the ability to exercise certain controls and choices regarding our collection, use and sharing of your information. These controls and choices include your right to:

Correct, update and delete your registration account.
Request access to the information we hold about you and that we amend or delete it.

You may exercise your controls and choices, or request access to your personal information, by modifying your profile or by contacting us at support@belle.ai or following instructions provided in communications sent to you. Please be aware that, if you do not allow us to collect information from you, we may not be able to deliver certain of the Services to you, and some of our Services may not be able to take account of your interests and preferences. If you have questions regarding the specific information that we process or retain, please contact us at support@belle.ai.

5. THIRD PARTY WEBSITES AND LINKS

Our Services may contain links to other online platforms operated by third parties. We do not control these other online platforms and are not responsible for their content, their privacy policies, or their use of your personal information. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators except as disclosed via the Services.

We expressly disclaim any and all liability for the actions of third parties, including but without limitation to actions relating to the use and/or disclosure of personal information by third parties.

6. SECURITY AND DATA RETENTION

Please note that Information you send to us electronically may not be secure when it is transmitted to us. We recommend that you do not use unsecure channels to communicate sensitive or confidential personal information to us. be aware though that, despite our best efforts, no security measures are perfect or impenetrable. We will retain your information for the length of time needed to fulfill the purposes outlined in this Privacy Policy as permitted by law.

7. UPDATING THIS PRIVACY POLICY

We may modify this Privacy Policy from time to time in which case we will update the “Last Revised” date at the top of this Privacy Policy. If we make changes that are material, we will use reasonable efforts to attempt to provide notice to you and, where required by applicable law, we will obtain your consent. Notice may be sent by e-mail to you at the last e-mail address you provided us, by posting notice of such changes via the Services, or by other means, consistent with applicable law. However, it is your responsibility to review the Privacy Policy from time to time to view any such changes. The updated Privacy Policy will be effective as of the time of posting, or at such later date as may be specified in the updated Privacy Policy.

8. For Personal Information Protection and Electronic Documents Act (PIPEDA) compliance for all Canadian provinces

Belle complies with the Canadian Personal Information Protection and Electronics Documents Act (PIPEDA). Your use of the Belle application constitutes your acceptance of PIPEDA’s terms applicable to you, including but not limited to: 1) Your consent to Belle’s collection and use of personal information you submit to Belle for use of the Services for yourself or on behalf of another party, including your patient; and 2), your right to withdraw your consent for Belle to use personal information you submit to Belle after you provide notice to Belle of your decision to withdraw your consent for Belle to use such personal information. To withdraw your consent for Belle to use personal information, please submit your notice to support@belle.ai. After you provide notice to Belle of your decision to withdraw your consent for Belle to use such personal information, your personal information will be deleted. For questions about your or Belle’s compliance obligations under PIPEDA throughout Canada, please consult the office of the Privacy Commissioner of Canada at https://www.priv.gc.ca/en/privacy-topics/privacy-laws-in-canada/the-personal-information-protection-and-electronic-documents-act-pipeda/p_principle/principles/p_consent/.

Belle se conforme à la Loi canadienne sur la protection des renseignements personnels et les documents électroniques (LPRPDE). Votre utilisation de l'application Belle constitue votre acceptation des conditions de la LPRPDE qui vous sont applicables, y compris, mais sans s'y limiter : 1) Votre consentement à la collecte et à l'utilisation par Belle des informations personnelles que vous soumettez à Belle pour l'utilisation des Services pour vous-même ou au nom d'un autre partie y compris votre patient ; et 2), votre droit de retirer votre consentement à ce que Belle utilise les informations personnelles que vous soumettez à Belle après avoir informé Belle de votre décision de retirer votre consentement à ce que Belle utilise ces informations personnelles. Pour retirer votre consentement à ce que Belle utilise vos informations personnelles, veuillez soumettre votre avis à support@belle.ai. Après avoir informé Belle de votre décision de retirer votre consentement à ce que Belle utilise ces informations personnelles, vos informations personnelles seront supprimées. Pour toute question concernant vos obligations de conformité ou celles de Belle en vertu de la LPRPDE partout au Canada, veuillez consulter le bureau du commissaire à la protection de la vie privée du Canada à https://www.priv.gc.ca/fr/privacy-topics/privacy-laws-in-canada/ the-personal-information-protection-and-electronic-documents-act-pipeda/p_principle/principles/p_consent/.

9. HOW TO CONTACT US

Any questions or concerns regarding the use or disclosure of personal information should be directed to support@belle.ai. You may contact us regarding the Services of BelleTorus Corporation, at 245 First Street, Riverview II, 18th Floor, Cambridge, MA 02142 or by e-mail at support@belle.ai.